The lead fee model will work only when the value of the lead generated
The marketplace is high. This is the reason why usually B2B or B2C marketplaces tend to use this kind of model. This is because, in the B2B and B2C models, every new lead can turn out to be a long-lasting customer that provides repeat business. Thumbtack, a marketplace for all kinds of local professional services like electricians and samba teachers, is a successful model that uses lead fees. The issue with a multi-vendor marketplace business model that is lead fee-based is that once the customers and service providers get to know each other, they no longer use the marketplace. The service providers and customers build a relationship outside the platform. This is the reason why Thumbtack decided to provide invoicing and payment processing tools to the professionals to provide them an additional incentive to do business in the marketplace. Mobile app development company delhi The idea behind the freemium model is that while the core offering is free, once the user...